GABI PERETTO OMIKRON
Gabi Peretto, always known as Omikron. Born in Italy, got his degree in Milano with Andrea Branzi and Arturo Dell'Acqua Bellavitis, dean of universities’ faculties of architecture and president milan triennial Museum Foundation, with a study on the requalification of the urban areas as regards to the crises of the "shape-function" relation. He has co-operated with some project and design studios, like the Andrea Branzi Studio in Milano from 1995 till 1997, and Tamra Studio in Nagoya, Japan, where he has designed buildings for Pachinko in Nagoya and Nagano. In 1998 he founded Omikron Design, and has been designing the most important collections of this Company. Since 2007 he's been working with Lucitalia as art director and industrial designers; has designed products for Danese and Fontana Arte and Nemo/Cassina, Actually working as industrial design and production manager for Italian brand at Milano Design Terminal in Hong Kong.
His works are nowadays recognized by architectural magazines like Domus, Interni, AD, Ottagono, DDN, Il Sole 24 ore, as well by important other publications. He is presently living in the Popular Republic of China, in Guangzhou city. In 2012, with Ling Li Shan, Gabi founded another brand GABI PERETTO, pursuing the best balance between production design and price, using the tools of design.
Gabi Peretto worked as industrial designer in the field of lighting , “ born and worn” in "rationalist" background ; believes that the project of design is a part of the human contemporary culture and should be characterized by imagination and beauty. To achieve “ rubbish" projects should be avoided, impossible dreams, not recyclable complexity. To create innovative design projects Is important to feed the beauty, rigorous projects, concrete, an object must be created with the idea of avoiding actual fashion and last in time Life , functional and aesthetic design of the object, should not be linked to a short term fashion.
At the same time, Gabi also works as space designer, conducting brand image design, shop design, office design for famous brand in China, such as Goldlion, Thelebre, Leonardo, Euro Huton.
"I have always believed that style was more important than fashion" For Gabi the creation of a project, is not "just live the present", but fundamental plunge in the future, imagine, reconstruct the future scenarios of living and dwelling.